MA Collaborative Project × HARRI
This project is a collaborative pop-up shop design developed in partnership with the fashion brand HARRI. The proposal translates the brand’s signature inflatable, fluid, and sculptural aesthetics into a spatial retail experience, integrating brand research, site analysis, and spatial strategy.
Responding to the conditions of Wardour Street in London, the design combines soft materials, lighting, and digital media to create an immersive environment. Elements such as window screens, inflatable installations, modular fixtures, and sustainable material choices are used to articulate movement, tactility, and visual rhythm within the space.
The project investigates how contemporary fashion retail can operate as an experiential platform, balancing brand storytelling, user interaction, and commercial display through spatial design.
